When was public relations synonymous with media relations?
Via CoSIDA comes this interesting perspective in Fast Company that public relations and media relations are no longer synonymous terms. I…
Via CoSIDA comes this interesting perspective in Fast Company that public relations and media relations are no longer synonymous terms. I question whether they ever were, as good public relations uses media relations as a tactic, not as a job description.
[Many PR companies] still think of public relations as straight media relations with maybe a dollop of social media added, along with a sprinkling of branded content.
David Gallagher at Ketchum Public Relations recently authored a similar perspective of what skills today’s PR professional needs. The common denominator between these views is the rapidly evolving need for PR professionals to acquire digital skills.
I am particularly fond of the perspective of Wendy Marx in the Fast Company piece…
Use [press] releases to promote branded content such as blog posts, webinars, infographics, white papers, and any useful information you produce
We now operate in a world of content generation. If an organization is not producing content, it won’t stay relevant.
Background graphic swiped from Ketchum